Just in time for the 2016 Olympics, Grindr—the dating app for men—is launching a clothing line with proceeds going to fight discrimination against LGBTQ athletes.
2014 Sochi Olympics
In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032.
Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media agency previously had projected a lift of 5.5 percent, to $167.1 billion.
After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV season. As such, the network fully expects to make a killing during the spring/summer upfront bazaar.
NBC probably made a wise choice in buying Twitter's prominently featured Promoted Trend ad to alert folks about the USA vs. Canada hockey match today.
AMC’s The Walking Dead once again took a ragged bite out of the Winter Olympics, topping the 9-10 p.m. EST segment of NBC’s Sunday night coverage by more than 20 percent.
It's Valentine's Day, and marketers have been tugging at your heartstrings all week with candy-coated, cute appeals. Also, the Winter Olympics continue to prove excellent fodder for major brands. All of this week's top ads focus on those two events, with the exception of one spot in which moms get jiggy over Hostess discounts.