2014 Oscars

Here Are the Most Effective Ads of 2014 (So Far)

As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot. […]

Why the Oscars Won With Women, and Adland Lost

The Oscars has been dubbed the “Super Bowl for Women,” although in many ways it is the antithesis—fewer breaks, snacks and alcohol. But this year’s Oscars marked a departure from past shows—and from the big game itself—because for the first time, women took the show, quite literally.

Arby’s Dishes on Awesome Pharrell Williams Tweet

Arby’s quietly plucked Josh Martin from digital marketing firm Engauge a few years ago to become its social media director.

Exclusive #Oscars Data: Top 20 Brand Tweets

Arby's Twitter conversation with Pharrell Williams during the Oscars turned out to be another big win for the brand.

Arby’s Buys Pharrell Williams’ Hat for $44,100

Arby's is paying Pharrell Williams $44,100 for his Vivienne Westwood designer hat, whic

Ellen’s Selfie Scores Oscar Gold for Samsung

When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is.

Oscars Produce Strange Promoted Tweets [Updated]

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department.

Take 2: Real-Time Marketing at the Oscars

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row.