Here Are the Most Effective Ads of 2014 (So Far)
Brand Marketing
As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot. [...]
Ellen’s Selfie Scores Oscar Gold for Samsung
Performance Marketing
When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is.
Oscars Produce Strange Promoted Tweets [Updated]
Performance Marketing
When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department.
Take 2: Real-Time Marketing at the Oscars
Performance Marketing
Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row.