As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot. […]
The Oscars has been dubbed the “Super Bowl for Women,” although in many ways it is the antithesis—fewer breaks, snacks and alcohol. But this year’s Oscars marked a departure from past shows—and from the big game itself—because for the first time, women took the show, quite literally.
Arby’s quietly plucked Josh Martin from digital marketing firm Engauge a few years ago to become its social media director.
Arby's Twitter conversation with Pharrell Williams during the Oscars turned out to be another big win for the brand.
When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is.
When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department.