Twitter And Viacom Announce Social TV Partnership
Twitter announced yesterday that it has joined forces with Viacom to create social video ad campaigns around programs on MTV, CMT, VH1, Nickelodeon, Comedy Central and other channels.
The partnership is part of the newly launched Twitter Amplify program, which allows media companies to push small video clips on Twitter — think sports highlights or storm footage — out to followers, accompanied by a brief pre-roll or post-roll video ad.
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