Twitter And Fox Team Up For A Social TV Partnership

NBC isn’t the only TV network tapping Twitter for fall season hype.

Fox and Twitter have entered into a partnership to promote Fox programs through tweeted video clips and enable the network’s advertisers to use Twitter’s ad platforms for promotion.

In an announcement yesterday, Fox said it would start using Twitter to distribute clips of upcoming TV shows, tout highlights of live events and even share video after episodes of various shows have aired.

It’s a smart move, given Twitter’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in