ShopIgniter Ramps Up Igniter Rich Media Social Marketing Platform

By David Cohen 

Social rich media marketing platform ShopIgniter is looking to ignite social and mobile advertising with the latest update to its flagship Igniter platform.

ShopIgniter Vice President of Marketing Marko Muellner said the company’s roots are still around ecommerce, and how to reach and convert social and mobile consumers, adding:

Instead of focusing on tab applications or microsites, we have come to this place where we feel marketers need to be more effective in the stream.

ShopIgniter counts Whole Foods Market, Target, GoPro, Sony Music, Levi’s, and Lenovo among its users, and it said Igniter now allows them to:

  • Create rich media posts including video carousels, lookbooks, jukeboxes, live streams, single product and collection explorers, shoppable video, and lead generation.
  • Optimize campaigns for context on all platforms, desktop and mobile.
  • Take advantage of templates that are designed to enable easy creation of repeat campaigns.
  • Tap into ShopIgniter’s strategic services to plan, implement, execute, and optimize campaigns, as well as to understand how creative, organic, earned, and paid media all work together.

ShopIgniter also touted the benefits of rich media posts, saying that they:

  • Can be used to publish content far beyond what native tools can deliver.
  • Generate higher engagement (likes, shares, and comments) on average than standard post types and generate even more stories once users explore.
  • Create unpublished posts, or dark posts, for A/B testing and key segment targeting.
  • Can be used on both sides of the effective Facebook Exchange retargeting equation — reaching users who have already engaged with websites, or retargeted offers to users who just explored products in rich media posts.
  • Can be used with custom audiences to target brands’ most loyal customers.

ShopIgniter CEO Matt Compton said:

Consumer reaction to in-stream advertising has been very positive, and brands are getting significant improvements in effective cost per engagement and customer loyalty. Rich media posts receive higher consumer engagement and exponentially higher positive sentiment than standard posts and are driving significant business outcomes for brands that leverage in-stream marketing systems and smart social marketing techniques.

Readers: Are you more likely to engage with a rich media post on Facebook than a standard page post?