Facebook Data Science Team Releases Open-Source Version Of PlanOut
The Facebook Data Science Team announced its first software release, saying in a note on its page that it is making available an open-source version of its PlanOut tools for A/B testing and other field experiments.
The Facebook Data Science Team announced its first software release, saying in a note on its page that it is making available an open-source version of its PlanOut tools for A/B testing and other field experiments.
Eytan Bakshy, Dean Eckles, and Michael Bernstein described the motivation behind PlanOut in the note:
Part of our job as data scientists is to inform strategic and product decisions. Does a new feature we are testing improve communication? Does having more friends on Facebook increase the value people get out of the service? While a correlation between variables may suggest a particular causal relationship, it is hard to use such data to credibly answer many of these questions because of difficult-to-adjust-for confounding factors.
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