Examining The Ties That Bind Us On Facebook

What makes someone share a story on Facebook? If the original post comes from a celebrity such as George Takei, maybe it was a funny post. If it comes from a close friend, maybe it's an announcement. If it's from a high school classmate they haven't spoken to in years, maybe it's something thought-provoking. Dean Eckles, a member of the data science team at Facebook, spoke at Tahoe Snowcial in Nevada about how the connection between users influences how they share on the social network.

What makes someone share a story on Facebook? If the original post comes from a celebrity such as George Takei, maybe it was a funny post. If it comes from a close friend, maybe it’s an announcement. If it’s from a high school classmate they haven’t spoken to in years, maybe it’s something thought-provoking. Dean Eckles, a member of the data science team at Facebook, spoke at Tahoe Snowcial in Nevada about how the connection between users influences how they share on the social network.

Eckles talked about how powerful friendship ties are on Facebook.

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