Pinterest Opens Up Ads Manager to All U.S. SMBs, Beefs Up Targeting

Pinterest announced Tuesday that its Ads Manager is now available to all small and medium sized businesses in the U.S., allowing them to schedule Promoted Pins with just a credit card.

Pinterest announced Tuesday that its Ads Manager is now available to all small and medium sized businesses in the U.S., allowing them to schedule Promoted Pins with just a credit card.

In beta, tens of thousands of businesses used Pinterest Ads Manager, but it is now open up to all. Pinterest also announced more advanced targeting techniques, allowing businesses to reach the customers they want.

The Pinterest Ads Manager includes a bulk editor that helps manage and optimize campaigns, as well as a better conversion tag, to let businesses see the true effects of their ad campaigns.

Nipoon Malhotra, an ads product lead, told SocialTimes that companies who have used Pinterest Ads Manager (spending at least $1 per day) saw a 20 percent increase in clicks in the month following the start of a Promoted Pins campaign.

pinterest ads manager

Malhotra talked with SocialTimes about why Pinterest has unique power as an advertising platform:

I think it’s important to...

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