3 Tips for Using Pinterest to Drive Sales

The biggest challenge for businesses on Pinterest is making sure their Pins are seen, and seen by the right audience

Pinterest has become a powerful marketing platform. While social has long considered an awareness raising activity, marketers are more committed this year to making a clearer connection from those endeavors to increased sales. This is one area in which Pinterest shines, driving both traffic and commerce online.

According to Kelly Lux, assistant program director for Communications@Syracuse, the biggest challenge for businesses on Pinterest is making sure their Pins are seen, and seen by the right audience.

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