NextPrinciples Dips Toes Into Facebook Analytics, Engagement Waters With Insight-To-Action

By David Cohen 

The Facebook and social analytics and engagement sector welcomed a new entrant Wednesday: integrated platform Insight-to-Action, from NextPrinciples.

NextPrinciples said Insight-to-Action is aimed at aiding midsized and large organizations create, manage, and monitor relations with customers, influencers, or potential customers across all platforms, social and non-social.

Conversations tracked within Insight-to-Action can be integrated with existing customer-relationship-management systems, such as, SugarCRM, and Microsoft Dynamics, and NextPrinciples said this integration leads to a closed-loop process for influencers, potential leads, and support cases identified through social channels.

The Insight-to-Action platform launched with four modules: campaigns and events, contact management, community engagement, and social performance.

NextPrinciples Founder and CEO Satya Krishnaswamy said:

In today’s fragmented marketplace, many social tools help brands either listen to or engage with customers. Insight-to-Action not only provides an integrated platform for those social interactions, but — most important — integrates seamlessly with CRM systems. CRM integration is crucial to providing a consistent and superior customer experience across all channels.

The rich analytics enable organizations to move beyond vanity metrics of number of likes and followers and demonstrate quantifiable business benefits. One of our customers gained an annual return of five times on its investment, while another was able to prevent a $15 million revenue loss by proactively managing an emerging crisis.