Zuberance Identifies The Best Facebook Brand Advocates
Companies on Facebook are looking more toward their fans for marketing, as most people usually trust messages from friends over advertising pitches from brands. Social marketing company Zuberance announced Wednesday that it has launched a product that identifies a company's biggest influencers, a.k.a brand influencers.
Companies on Facebook are looking more toward their fans for marketing, as most people usually trust messages from friends over advertising pitches from brands. Social marketing company Zuberance announced Wednesday that it has launched a product that identifies a company’s biggest influencers, a.k.a brand influencers.
Zuberance now lets brands know who their most influential fans are, allowing them to market more efficiently to them, so that they can share the message to their friends. The company claims that it is the first to systematically identify these brand advocates and motivate them to recommend products and share offers with friends.
The program finds advocates among Facebook fans by asking what it considers the ultimate question for customer loyalty — “On a scale of 0 to 10, how likely are you to recommend our brand or product?” This question can be sent to fans via status updates or tabs.
Zuberance
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