KRDS PromoFactory To Offer One-Click Creation Of Facebook Contests, Promotions

By David Cohen 

European and Asian social media agency KRDS became the latest Facebook Preferred Marketing Developer to unveil a product that takes advantage of the social network’s recent relaxation of its restrictions on promotions with its PromoFactory, which it plans to roll out by Sept. 30.

KRDS said PromoFactory will allow Facebook page administrators to:

  • Choose what type of contest they want to run.
  • Select the actions that will drive the contest (likes, comments, messages, posts).
  • Specify the start time and end time.
  • Select the winners.
  • Automatically create and launch terms and conditions pages.
  • Access analytics and generate reports in XLS or CSV format.

Page admins: How have you changed the ways you develop contests and other promotions since Facebook relaxed its guidelines, and which third-party tools are you using?