Third-Party Apps No Longer Required To Create Facebook Promotions

Facebook Tuesday announced updated guidelines for promotions on the social network, and the most prominent change was the removal of the requirement that promotions be administered via applications only.

Facebook Tuesday announced updated guidelines for promotions on the social network, and the most prominent change was the removal of the requirement that promotions be administered via applications only.

The changes were detailed in a blog post on the Facebook for Business page:

We’ve removed the requirement that promotions on Facebook only be administered through apps. Now, promotions may be administered on page Timelines and in apps on Facebook. For example, businesses can now:

  • Collect entries by having users post on the page or comment/like a page post.
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