Facebook Promoting Publishers With ‘Get Interesting News’ Posts In News Feed

Facebook appears to be testing what amounts to a free mobile ad unit for publishers, with posts in users’ mobile News Feeds that closely resemble mobile application install ads, aimed at enticing users to like publishers’ pages, under the heading, “Get Interesting News.”

GetInterestingNews650Facebook appears to be testing what amounts to a free mobile ad unit for publishers, with posts in users’ mobile News Feeds that closely resemble mobile application install ads, aimed at enticing users to like publishers’ pages, under the heading, “Get Interesting News.”

Digiday shared the screenshot above, mentioning that CNN, the subject of the post it shared, added 1.2 million likes between March 10 and April 10, compared with just 76,000 during the same time period in 2013.

Digiday

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