Best Practices For Facebook Ad Sets

As you probably already heard, Facebook launched a new campaign management hierarchy called ad sets. The feature, released earlier this month, is intended to help advertisers keep organized and drive results using their campaign objectives. With ad sets, advertisers can now set budgets and schedules for each of their ad sets and organize them by target audience.

NewCampaignStructureIntro650As you probably already heard, Facebook launched a new campaign management hierarchy called ad sets. The feature, released earlier this month, is intended to help advertisers keep organized and drive results using their campaign objectives. With ad sets, advertisers can now set budgets and schedules for each of their ad sets and organize them by target audience.

As advertisers, it is great to hear that Facebook is cleaning up and rearranging our ad environment — a lot of us have done endless amounts of busywork creating new campaigns for each of our target audiences.

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