Facebook’s News Feed algorithm is going through another change, the company announced Monday. Now, the algorithm will take into account actions taken on videos when it determines how widely the video will be seen.
Knowing that many people can enjoy a video without liking, commenting on or sharing it, Facebook is rewarding pages that post videos, but have users turn the volume up or make the video expand to full screen.
With this update, we want to show people more of the types of videos they want to see, and fewer of the videos they don’t.
Many people have told us that they enjoy watching videos in News Feed but don’t always feel inclined to like, comment or share them. For example, you may have found a video from a nonprofit you follow on Facebook to be really informative and you’re glad you saw it but it’s not something you felt inclined to like, comment on or share more broadly.
We are now taking into account more interactions with videos that we have learned indicate whether someone found that video interesting, such as choosing to turn on sound, making the video full screen, and enabling high definition. So if you turn the volume up or make the video full screen, we have updated News Feed to infer you liked the video and will show you similar videos higher up in your News Feed. We have found that this helps us show people more videos that they are interested in.
This change will take place over the next few weeks. Facebook does not expect most pages to see a significant change in distribution.
Readers: How often do you engage with videos?