New Parents Are Ultra-Active on Facebook Via Mobile Devices (Study)
Parents on Facebook post more photos, videos, links and status updates than non-parents, and those posts receive more interactions, with mobile devices at the center of it all.
Parents on Facebook post more photos, videos, links and status updates than non-parents, and those posts receive more interactions, with mobile devices at the center of it all.
Facebook IQ studied parents between the ages of 25 and 65 worldwide, with infants, toddlers, adolescents and teens, as well as data from Facebook and Instagram in eight countries—Australia, Brazil, Canada, Germany, Mexico, Spain, the U.K. and the U.S.—with help from Ipsos MediaCT and Sound Research.
The social network’s research arm also gathered feedback from 8,300 parents and five parenting experts for its latest study, and its findings included:
- New parents globally post 2.3
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