Parents Spend 1.3 Times More Time on Facebook Than Non-Parents (Study)

Mobile devices have become vital tools for parents, according to a new study by Facebook IQ.

Mobile devices have become vital tools for parents, according to a new study by Facebook IQ.

The social network’s research arm interviewed parents aged 25 through 65 of infants, toddlers, adolescents and teens in eight markets–Australia, Brazil, Canada, Germany, Mexico, Spain, U.K. and U.S.—analyzing Facebook and Instagram data with help from Ipsos MediaCT and Sound Research, and the study’s findings included:

  • Parents spend 1.3 times more time on Facebook than non-parents.
  • Millennial parents (aged 18 through 34) were 30 percent more likely than baby boomer parents (50 through 65) to use their mobile devices to make more informed purchase decisions.
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