Want to set up a business presence on Facebook but don’t want to have a personal presence? No problem! A little known feature of Facebook is the ability to create business accounts. However if you already have a personal account, keep in mind that you cannot create a separate business account. However if you would like to avoid setting up a personal account and would like to keep things professional, you can take a few steps to get things configured.
From the business account you will be able to manage Facebook advertising campaigns as well as Facebook Pages. In order to get your business account set up, all you’ll need to do is create a Facebook Ad or create a Facebook Page. After you’ve created the page or advertisement, Facebook will ask you to enter your login information or the option to select “I do not have a Facebook account”. At that point all you need to do is enter your business email address and date of birth.
That’s it! Now you have a business account on Facebook. One thing that you should keep in mind is that if you have a personal account and go through this process, there is a very good chance Facebook will shut down both accounts. In other words: don’t create multiple accounts. I have received multiple emails from people that don’t want to set up personal accounts though so for those individuals that have not explored Facebook, you can proceed to set up a business account.
While I think advertising on Facebook or creating a page doesn’t make much sense without thoroughly understanding how Facebook works, the company has at least provided the option for those that don’t want a personal account.