Facebook Beta-Testing New Mobile Ad Unit For Developers To Promote Apps

Facebook announced the beta-test of a new mobile ad unit aimed at helping developers drive installs of their applications, and developers that wish to participate can sign up here.

Facebook announced the beta-test of a new mobile ad unit aimed at helping developers drive installs of their applications, and developers that wish to participate can sign up here.

In introducing the new mobile ad unit, Facebook said it has driven 146 million visits to the Apple App Store and Google Play for iOS and Android, respectively, in the past 30 days, via app center, news feed, timeline, and bookmarks.

The social network added that if a user clicks on one of the new mobile ad units and does not have the app it is promoting installed, that user will be directed to the App Store or Google Play to download and install the app.

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