7 Things to Keep in Mind When Creating Facebook Carousel Ads

By David Cohen Comment

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Facebook’s carousel ad format has been popular among its advertisers, and the social network shared seven tips for brands looking to tap into carousel ads.

The seven tips from Facebook were:

  1. Tell a story: Rather than simply sharing multiple product images, think about “linking images together in a panorama to share a bigger story.”
  2. Use thumb-stopping creative: Remember that the main image or video is the first thing Facebook users see.
  3. Imply continuation: Use images that tease users into feeling the “need to complete” viewing the ad.
  4. Develop creative consistency: Facebook suggests making sure that every image within a carousel ads shares similar visual styles, including lighting, colors and composition.
  5. Don’t forget the copy: While Facebook as a whole and carousel ads in particular are a visual medium, text is important, too.
  6. Demonstrate brand identity: Brand identity should be part of the visual execution for the ads, and more so for smaller brands.
  7. Get people to act: Include prominent calls to action.

More details on these tips are available in a Facebook for Business post, which also contained links to industry-specific best practices for carousel ads for the following sectors:

Facebook advertisers: Have you tried carousel ads? What have your experiences been like?

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