7 Ways to Use Facebook’s Carousel Ads

Facebook introduced carousel ads in February, and the format has been successful thus far.

Facebook introduced carousel ads in February, and the format has been successful thus far, with the social network touting costs per conversion 30 percent to 50 percent lower than single-image link ads.

Account manager Gina Lauber shared seven ways for brands on Facebook to take advantage of carousel ads in a Facebook for Business post:

Highlight a single product: While carousel ads may be ideal for showcasing multiple products, they can also be used to point out multiple features of a single product.

7CarouselAds1

Show people how to use your product: Carousel ads can be used to demonstrate how products are used, step-by-step.

7CarouselAds2

Give people a tour of your mobile application: Give potential users a taste of the in-app experience.

7CarouselAds3

Share resources and articles: Businesses that sell services rather than products can use carousel ads to highlight articles describing their services.

7CarouselAds4

Tell your product story: Brands can use carousel ads to “tell stories in a beautiful, engaging way” by...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in