Ad of the Day: Netflix Films Unscripted Spots in Real People's Homes on Movie Night

The joy of watching together

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Tis the season to pile into the family room and argue over what to watch on Netflix.

R/GA Los Angeles runs with that general theme—sweetened significantly—in its new Netflix campaign, themed "Watch Together," featuring unstaged and unscripted spots filmed inside real people's homes during movie night.

The focus here is on children, which makes the arguing more adorable and the whole concept of movie night more magical. It's less about Netflix's particular content, even though specific movie titles are mentioned—and more about how watching movies at home brings families together, and gets them talking.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in