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To Stand Out, Brands Are Using Live Ads During Premier TV Events

Marketing Innovation

ABC integrated Samsung and Walmart into the Oscars.

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Why More and More Brands Are Catering to Country Music Fans

Marketing Innovation

Premium brands are partnering with country music artists like never before.

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Editor’s Letter: Adweek Is Reimagining the Storied Brandweek Franchise

Brand Marketing

The event will be a 3-day symposium designed to serve those working in the transforming brand marketing ecosystem.