Editor’s Letter: Adweek Is Reimagining the Storied Brandweek Franchise

3-day symposium to serve those working to transform brand marketing

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Call it a movement. Marketers have never faced such challenging times. Technology is moving fast, killing laggard companies laden with legacy thinking and ending careers of those not nimble nor entrepreneurial enough to embrace the pace of change. On the other hand, marketers have never experienced such opportunity to tap technology to create the meaningful, noninterruptive and empathetic relationships that customers crave and demand from the brands they spend money on.

And in response, Adweek will spotlight and celebrate this complex and unparalleled time by reimagining the storied Brandweek franchise.




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This story first appeared in the March 5, 2018, issue of Adweek magazine. Click here to subscribe.