Twitter Thursday announced the winners of its first-ever Twitter Awards, recognizing original and creative advertising on the social network.
The gold winners in each category were:
— NASCAR (@NASCAR) February 21, 2016
— Airbnb (@Airbnb) February 26, 2016
#CUSTOMER award: @AppleSupport Launch, Apple, by Media Arts Lab. Twitter said its live nature enables Apple Support to respond to customer inquiries, pick up conversations with customers at any time and incorporate rich media into responses.
Made a mistake while using Calculator? Swipe to delete and keep crunching numbers. pic.twitter.com/K8UN2gour8
— Apple Support (@AppleSupport) August 15, 2016
— Dove (@Dove) August 9, 2016
#IMPACT award: Hungerithm, Snickers Australia, by Clemenger BBDO Melbourne.Hungerithm monitored the mood on Twitter, adjusted the price of a Snickers bar accordingly and delivered more than 30 million earned media impressions during its five-week campaign.
— SNICKERS® Australia (@SnickersAU) May 23, 2016
A complete list of winners is available here.