Why Facebook and Snapchat Are Spinning Off Mobile Incubators

Competition heats up for consumer attention on mobile devices

Advertising agencies and tech companies are increasingly getting into the shark tank game.

As competition heats up for gaining and retaining consumer attention on mobile devices, a growing number of agencies are betting on—and buying into—startups focused on emerging technology. With more major tech companies, consultancies and PR firms getting into the mix, following the money could help forecast trends for this coming year.

CBS Star Trek is going where no app has gone before, this app recreated the computer interface from the TV show.
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This story first appeared in the Feb. 20, 2017, issue of Adweek magazine. Click here to subscribe.