Star Trek company Roddenberry Entertainment has announced its partnership with Immersive Media to create a new kind of interactive entertainment for mobile and VR devices: Roddenberry 360°. The partnership will see the pair create original content, as well as provide ‘expertise and services to outside projects.’
The first entertainment project from Roddenberry 360° is White Room: 02B3, a short film created and shot specifically for 360 degree viewing on VR or mobile devices. The film is available via a standalone app on iOS and Android, with a version for Samsung Gear VR and Oculus Rift coming in the future.
White Room: 02B3 follows six strangers who find themselves trapped in a white room as participants in a psychological experiment. The film stars Breckin Meyer, Tamlyn Tomita, David Blue, Rachel True and Doug Jones, as well as internet personalities Tony Janning and Milynn Sarley.
In addition to the film, the app offers special features, including ‘behind the scenes’ content and cast information.
In a statement, Trevor Roth, COO and head of development at Roddenberry Entertainment, commented:
Immersive Media is a leader in 360° technology and we are proud to partner with them on this new initiative. Roddenberry Entertainment strives to be on the forefront of innovation and we believe that this partnership will continue that legacy.