Unmetric Played Out the 2017 World Series on Facebook, Twitter and Instagram

The Dodgers swept total likes and comments across the three social networks

The Dodgers had the highest audience size across Facebook, Twitter and Instagram
@MLB

The 2017 World Series is in the books, and the Houston Astros have been crowned champions, but which teams won the side battles on Facebook, Twitter and Instagram?

Social marketing firm Unmetric examined its cross-channel reports for the Astros and runner-up Los Angeles Dodgers during the World Series, and its findings included:

  • The Dodgers had the highest audience size across Facebook, Twitter and Instagram.
  • The Astros posted the highest growth across the three social networks during the World Series.
  • The Astros also led engagement on Facebook and Twitter, while the Dodgers did so on Instagram.
  • The Dodgers had the most posts on Facebook, while the Astros were more prolific on Twitter and Instagram.
  • The Dodgers also swept total likes and comments across the three social networks.