Twitter partnered with eSports companies ESL and DreamHack to live stream eSports tournaments and original content in 2017. With this partnership, Twitter will live stream more than 15 events in the ESL One, Intel Extreme Masters (IEM) and DreamHack circuits globally on Twitter and “connected devices.”
In addition to streaming tournaments, Twitter will also stream live original content produced by ESL, including “a weekly 30-minute show featuring highlights and behind-the-scenes footage.”
In a press release, Twitter said these live streams will “include advertising packages with TV style ad spots combined with original highlight and recap clips that advertisers can sponsor and promote on Twitter.”
In the release, Anthony Noto, COO at Twitter, commented:
Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content. By partnering with the leading esports companies like ESL and DreamHack, we look forward to bringing the best of esports live video and conversation together on Twitter.
Intel Extreme Masters Katowice is the first tournament that will be streamed as part of this partnership. The tournament begins March 4.