Social-media giving campaign “The Give Back” gave back, as Publishers Clearing House delivered a check for $200,000 to St. Jude Children’s Research Hospital following the fourth year of the initiative.
In this year’s campaign, PCH guaranteed at least $150,000 to St. Jude, and the hospital received an additional $50,000 due to Facebook users who like the PCH page playing games including Mahjongg Dimensions, Tri Peaks Solitaire and Sunken Treasures: Gems of Atlantis on PCH.com, PCHGames.com, PCHSearcandWin.com and PCHLotto.com and earning tokens.
PCH executive vice president Deborah Holland said in a release announcing the check presentation:
This was one of the most exciting years for The Give Back, with increased audience engagement across digital properties and channels. Our fans told us how important this cause is to them, so we decided to expand our relationship with St. Jude Children’s Research Hospital and ensure an even bigger donation this year. We look forward to continuing our relationship with this organization that helps so many in need.