Publishers Clearing House Brings ‘The Give Back’ Back to Facebook for Year Four
For the fourth consecutive year, Publishers Clearing House launched its “The Give Back” social media giving campaign as part of its relationship with St. Jude Children’s Research Hospital, but this time around, there’s a new twist: Rather than voting on which charities will receive charitable donations, St. Jude is guaranteed $150,000, and Facebook users who like the PCH page can add up to $50,000 to that total by playing games.
For the fourth consecutive year, Publishers Clearing House launched its “The Give Back” social media giving campaign as part of its relationship with St. Jude Children’s Research Hospital, but this time around, there’s a new twist: Rather than voting on which charities will receive charitable donations, St. Jude is guaranteed $150,000, and Facebook users who like the PCH page can add up to $50,000 to that total by playing games.
Starting Tuesday and running through Nov. 4, the more Facebook users who play games including Mahjongg Dimensions, Tri Peaks Solitaire and Sunken Treasures: Gems of Atlantis on PCH.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in