Syncapse Analytics Suite is anchored by a performance dashboard that allows brand managers to measure, understand, and optimize campaigns and social presences on Facebook, Twitter, and YouTube. Users can see complete profiles of each social property, including comparisons of actions, as well as the impact of marketing teams and support agencies across brand portfolios and markets.
The launch of Syncapse Analytics Suite also qualified the company for the Facebook Preferred Marketing Developer Insights badge.
President and CEO Michael Scissons said:
With the growing convergence of paid, earned, and owned social media across disparate social channels, marketers have struggled to find an easy way to view and extract the most important data that weaves a story and helps demonstrate social return on investment. While gaining another Facebook certification, Syncapse Analytics Suite simplifies the process of enabling end-to-end performance management of global social marketing operations.