INFOGRAPHIC: Kraft, Brazil Show Strong Facebook Global Marketing Growth
Facebook analytics provider Socialbakers examined efforts by brands on the social network to target the 83 percent of its users outside of the United States.
Facebook analytics provider Socialbakers examined efforts by brands on the social network to target the 83 percent of its users outside of the United States.
According to Socialbakers, three of the five fastest-moving global brands, in terms of increases in likes as of April 30 versus 2011, are owned by Kraft and based in Brazil — Halls Brasil, TridentBrasil, and Chiclets Brasil — and five of the top 10 are from that country. The top 10 were:
- HallsBrasil, which moved up 532 spots, to No.
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