REPORT: For Retailers on Facebook, the Holiday Shopping Season Is Already Well Underway
The holiday shopping season is already well underway for opportunistic retailers looking to snag early shoppers and strike on Facebook before CPMs (cost per thousand impressions) increase, according to a recent study by marketing solutions provider SocialCode, a Facebook Strategic Preferred Marketing Developer.
The holiday shopping season is already well underway for opportunistic retailers looking to snag early shoppers and strike on Facebook before CPMs (cost per thousand impressions) increase, according to a recent study by marketing solutions provider SocialCode, a Facebook Strategic Preferred Marketing Developer.
SocialCode cited data from the National Retail Federation, saying that four out of 10 consumers begin their holiday shopping prior to Halloween.
The company also analyzed aggregate digital advertising data from its clients, finding that News Feed CPMs on Facebook rise incrementally throughout the month of November and spike on Black Friday and Cyber Monday.
SocialCode also cited research presented by Facebook during Advertising Week 2014, saying that 65 percent of shoppers access mobile devices while they are in stores, and adding that Facebook internal data shows that 32 percent of U.S.
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