Ad Grader: A Report Card for Facebook Ads
The anxious feeling students get on the day their report cards are issued may soon be felt by advertisers on Facebook thanks to Ad Grader, a new free tool that analyzes News Feed ads on the social network and offers a grade and tips for improvement.
The anxious feeling students get on the day their report cards are issued may soon be felt by advertisers on Facebook thanks to Ad Grader, a new free tool that analyzes News Feed ads on the social network and offers a grade and tips for improvement.
Ad Grader analyzes News Feed ads based on data points including budget, bid, audience and targeting, and the tool then provides a grade (A through F) and actionable tips for brands to improve those ad units.
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