REPORT: E-Commerce Is Top Industry in Terms of Facebook Posts, Engagement

Social media analytics platform Socialbakers debuted a new benchmark, Smart Storytellers, which examines how much contents different industries post to Facebook and how much engagement that content generates.

SocialbakersSmartStorytellers650Social media analytics platform Socialbakers debuted a new benchmark, Smart Storytellers, which examines how much contents different industries post to Facebook and how much engagement that content generates.

According to Socialbakers, the top five industries in terms of amount of content posted to the social network are:

  1. E-commerce
  2. Retail
  3. Services
  4. Fashion
  5. Beauty

And the top five industries in terms of interactions with their content are:

  1. E-commerce
  2. Retail
  3. Fashion
  4. Auto
  5. Beauty

Readers: Did any of the results of Socialbakers’ initial Smart Storytellers list surprise you?