STUDY: Automakers’ Facebook Campaigns Fuel Results

Facebook took the opportunity presented by the North American International Auto Show in Detroit this week to present the results of a study by comScore, which found that the social network is an effective vehicle for automakers.

comScoreFacebookAutomakers650Facebook took the opportunity presented by the North American International Auto Show in Detroit this week to present the results of a study by comScore, which found that the social network is an effective vehicle for automakers.

Kass Dawson, the social network’s head of automotive strategy, will reveal the study results at the conference Wednesday, and Facebook said in a post on its Facebook for Business page that the two major takeaways from the comScore study — which analyzed five major automotive campaigns on the social network between May and August 2013 — were:

  • Automotive campaigns on Facebook drive more people to consider the brands and models being advertised.
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