Snapchat Hires Banker to Lead Strategy

The messaging app has hired its first chief strategy officer in an effort to live up to its $10 billion valuation.

snapchat

snapchat

snapchat

Snapchat has hired Imran Khan as its first chief strategy officer, reports The Wall Street Journal. Khan, who will report to Snapchat CEO Evan Spiegel, was previously head of Internet banking at Credit Suisse.

Khan is part of Snapchat’s efforts to beef up the business side after a $20 million round of investment valued the company at $10 billion. The service is exploring revenue streams with sponsored campaigns, courting media organizations and introducing new forms of advertising. The company also recently partnered with Square to allow users to send money via the app.

Khan will relocate from New York to Los Angeles for the new gig. According to the WSJ report, Snapchat is also looking to add its first chief financial officer to its executive ranks.