Snapchat Introduces New Ads for Holiday Shopping
Amazon and Hollister are the first brands to make use of a new type of ad from Snapchat.
Snapchat introduced a new type of ad on Thanksgiving from Amazon and Hollister, reports Recode. The ads were introduced just in time for Snapchat’s “Black Friday” story, where advertising appeared next to user-generated content for the first time. From Recode:
Snapchat offers similar so-called Stories for other events — concerts, college football games, etc. — but this is the first time the company has advertised within one of these compilations.
…
Both Amazon and Hollister appear to be sponsoring the Black Friday Story, with the ads appearing as a 10-second slideshow of rotating static images.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in