Adweek: AdRoll is one of several companies that have developed data co-ops (along with Adobe and others), which are pitched as alternatives to walled gardens.
Toby Gabriner: Our original thought we came to market with was a retargeting product, and then four years ago, the company was really smart and thought about how do we help our customers drive more traffic to their site. We’re doing a really good job of converting traffic that comes to the site, but we wanted to now drive more traffic to the site.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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