New Vertical Offering from Umbel Focuses on Customer Data from Facebook, Other Social Networks
Data outfit Umbel is gearing up for the holiday shopping season with a new vertical offering aimed at helping brands own customer data, gain actionable insights and customize their marketing and sales efforts to drive return on investment.
Data outfit Umbel is gearing up for the holiday shopping season with a new vertical offering aimed at helping brands own customer data, gain actionable insights and customize their marketing and sales efforts to drive return on investment.
Umbel said in a release that while many brands have built loyal followings on social networks including Facebook and Instagram, they often do not have the capability to take action on the data they collect from those platforms, adding that its new vertical offering is aimed at giving those brands “the who, what, when, why and how of their consumers.”
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