STUDY: Facebook Apps Rule the Mobile Landscape
A new study from mobile-usage-data provider Mobidia Technology and mobile analysts Allied Business Intelligence showed just how dominant Facebook’s applications are.
A new study from mobile-usage-data provider Mobidia Technology and mobile analysts Allied Business Intelligence showed just how dominant Facebook’s applications are.
Mobidia and ABI studied data from millions of smartphone users in countries including China, Germany, Japan, Malaysia, Russia, Singapore, South Korea, the U.S. and the U.K., and they found that:
- Facebook drove the most monthly usage of all apps in the U.S., with 68 percent of analyzed users averaging 730 minutes per month on the app, or 24 minutes per day.
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