YouTube marked LGBTQ Pride Month in June by announcing that all-time viewership of LGBTQ content on the Google-owned video site topped 7 billion views from nearly 30,000 channels.
Video advertising technology company Pixability used its proprietary software to mine data from the YouTube Insights API (application-programming interface) in a study conducted for YouTube, and it found that:
- Based on aggregate likes and dislikes, LGBTQ content receives a positive reaction of nearly 95 percent, and the content was boosted by 15 million Facebook shares.
- Annual viewership of LGBTQ content on YouTube rose 76 percent in 2016, and it is expected to reach nearly 5 billion views this year.
- The most frequently mentioned keywords for LGBTQ content are: gay, LGBT, lesbian, TV and film.
- Coming-out videos are the most popular, while videos presenting views on marriage equality have seen a decline in viewership since the summer of 2015.