Infographic: These Athletes and Brands Created the Most Social Buzz During Rio

From comedian Leslie Jones live tweeting for NBC to swimmer (and now national embarrassment) Ryan Lochte using Snapchat to document his antics—though clearly not all of them—social media got fans closer to the action at the Olympics than ever before. Sponsors of the games got their fair share of buzz, too. Pixability, a video ad platform based in Boston, looked at how sponsors' videos scored across YouTube, Facebook and Instagram. Additionally, Omnicom Media Group examined the impact of social media mentions.