Zooey Deschanel Says the Word ‘Adorkable’ Came From Fox Marketing and Isn’t Her at All

So stop using it, please

Many actors deal with fans confusing them with their characters. But not many have a term like "adorkable" following them around.

Unfortunately for Zooey Deschanel, the star of Fox's New Girl since 2011, a cute marketing ploy for the show's first season has dogged her ever since. The combination of the words "dorky" and "adorable"—featured on billboards for the show's first season—has come to define people's perception of the actress. 

"[Adorkable] was something that was calculated, you know what I mean?" she tells The Huffington Post. "That was our marketing department at Fox, and they did a really good job with our first season, but that's a word that describes the character that I play, not me. I don't personally have identification with that word myself."

It seems marketing can be too successful sometimes. We'd bet Fox is still pretty happy with the campaign.