Kanye West takes no prisoners, as displayed during his rant against Zappos CEO Tony Hsieh on novelist Bret Easton Ellis's podcast on Monday.
"I got into this giant argument with the head of Zappos that he's trying to tell me what I need to focus on. Meanwhile, he sells all this shit product to everybody, his whole thing is based off of selling shit product."
Zappos swiftly responded by launching a new item on its website called "Sh-t Product," a $100,000 plunger complete with product photos and a video demonstration. Item information includes the bullet point "The perfect gift for the man who has everything"—which is linked to Kanye's tirade. Zappos enthusiasts are leaving rave reviews: "Yo Zappos! Imma let you finish … but this is the best Sh-t product of all time!"
In an interview with AdFreak, Hsieh says, "We don't have a formal process or team to respond quickly to media events … the Kanye thing was just a random fun idea that someone came up with yesterday morning and then a bunch of employees from different departments jumped in to help make it happen quickly. As for Kanye himself, I admire him for always being on brand."
Zappos wins this round, Kanye.