Volkswagen Turns to the Dark Side in Greenpeace’s Little Vader Parody

Greenpeace has jumped on the Volkswagen Little Vader spoof bandwagon, mocking the automaker's much-feted Super Bowl spot "The Force" with a new environmentally friendly online campaign. Marvel already parodied the VW ad with a mini-Thor spot to promote the comic publisher's new movie. But the Jedi tree huggers—including, naturally, Yoda—are taking a more pointed, direct shot at VW, blaming the company for destroying the world. Literally—like, a giant, looming, VW-branded Death Star blowing up the planet with a green laser. VW has been lobbying against cuts to carbon emissions in Europe and has lagged behind competitors in reducing emissions from new models, Greenpeace says. R2D2, meanwhile, maintains the highest efficiency standards.