Dentsu’s been plastering Vespa graffiti around Canadian cities like Calgary, Montreal, Toronto and Vancouver. The pics show the scooters sticking up through people’s shirts, where their necks and heads should be. It’s arresting imagery, intended to celebrate the individuality and fashion sense of the folks who ride the scooters. For some reason, however, it makes me think of crashes – crashes so horrific, the headlights and mirrors of the scooters have torn through the riders’ spinal columns, decapitating them in the process, and popping out through their cardigans. Hey, maybe the work can double as a highway safety campaign. Then again, those Canadians aren’t ones for subtle warnings.
—Posted by David Gianatasio