Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For Gollo, the biggest retail chain in Costa Rica, McCann gives us "Frozen," a charming little spot that depicts how a small gift can last a lifetime … or even two.
The ad follows a young boy, skipping along on a hobby horse in a rural landscape, who receives a gift from his grandmother. As he contemplates it, we glide forward in time: Our boy ages, still clutching the object, and the world changes around him.
The circle completes itself in the modern day, where he is now the grandparent, passing the gift to a new little boy (who would probably have preferred an iPad, but this is an ideal world where children recognize the symbolic importance of things they've been given).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in